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A.J. Weissbard

art, direction, and design, with light and space

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 Hugo Boss Meatpacking
Flagship Store
West 14th Street, New York, 2008
© photo by Paul Warchol

Hugo Boss Meatpacking Flagship Store West 14th Street, New York, 2008 © photo by Paul Warchol

 Hugo Boss Meatpacking
Flagship Store
West 14th Street, New York, 2008
© photo by Paul Warchol

Hugo Boss Meatpacking Flagship Store West 14th Street, New York, 2008 © photo by Paul Warchol

 Hugo Boss Meatpacking
Flagship Store
West 14th Street, New York, 2008
© photo by Paul Warchol

Hugo Boss Meatpacking Flagship Store West 14th Street, New York, 2008 © photo by Paul Warchol

 Hugo Boss Meatpacking
Flagship Store
West 14th Street, New York, 2008
© photo by Paul Warchol

Hugo Boss Meatpacking Flagship Store West 14th Street, New York, 2008 © photo by Paul Warchol

 Hugo Boss Meatpacking
Flagship Store
West 14th Street, New York, 2008
© photo by Paul Warchol

Hugo Boss Meatpacking Flagship Store West 14th Street, New York, 2008 © photo by Paul Warchol

 Hugo Boss Meatpacking
Flagship Store
West 14th Street, New York, 2008
© photo by Paul Warchol

Hugo Boss Meatpacking Flagship Store West 14th Street, New York, 2008 © photo by Paul Warchol

 Hugo Boss Meatpacking
Flagship Store
West 14th Street, New York, 2008
© photo by Paul Warchol

Hugo Boss Meatpacking Flagship Store West 14th Street, New York, 2008 © photo by Paul Warchol

 Hugo Boss Meatpacking
Flagship Store
West 14th Street, New York, 2008
© photo by Paul Warchol

Hugo Boss Meatpacking Flagship Store West 14th Street, New York, 2008 © photo by Paul Warchol

“All of the lighting for this flagship store can be reprogrammed and adjusted to match color and tone to the look of the fashions of the moment. At each intersection of the lattice roof an RGB LED fixture comprises part of a 200+ LED video matrix.”

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